In Practice01
Football
AI Officiating in Football: What Semi-Automated Offside Actually Decides
How semi-automated offside combines tracking, kick-point detection and human review—and the limits leagues and fans should know.
REAL IMPLEMENTATIONS
How AI changes the work around the game.
Source-led case studies across football, Formula 1, basketball, tennis, cricket and the wider sports industry.
Latest in In Practice
6 launch readsIn Practice02
Football
AI in Football: Scouting, Tracking, Tactics, Officiating and Media
How AI is used in football in 2026, from official match data and analyst reports to tracking, officiating and media workflows.
In Practice03
Formula 1
How Formula 1 Uses AI Before, During and After a Race
A practical look at machine learning, simulation and fan-facing AI across a Formula 1 race weekend.
In Practice04
Basketball
AI in Basketball Analytics: What Teams Can Actually Measure
How basketball AI moves beyond the box score using tracking, win probability and contextual impact models.
In Practice05
Tennis
AI in Tennis: Line Calling, Match Analysis and Fan Experiences
How tennis uses automation and AI for officiating support, analysis and personalized digital experiences.
In Practice06
Cricket
AI in Cricket: Analytics, Highlights and Fan Decision Support
A source-led guide to AI in cricket, from vertical highlights and fan assistants to analysis and broadcast workflows.